A 6 or 12-month editorial authority programme on Singapore's leading aesthetic platform — and a 12-month SEO engine that makes your website the one Google and AI recommend.
Confidential · Beauty Insider × Mapletree Media · Singapore · 2026
In Singapore's aesthetic market, editorial credibility drives discovery. When a patient searches for a treatment you offer and finds a competitor's clinic featured in a trusted guide — that's a consultation you didn't get a chance at. This is how we make sure your clinic is the one they find first.
Beauty Insider readers arrive mid-research. They have already decided to get treated — they are choosing which clinic to trust. Your clinic appearing at this moment changes everything.
Every article and Special Report is permanently indexed on Google. Content we publish today will still be sending new patients to your clinic in 2028. Unlike paid ads — it never stops working.
When a patient asks ChatGPT or Gemini "which aesthetic clinic in Singapore for [treatment]?" — Beauty Insider is one of the platforms they cite. Your clinic inherits that trust from day one.
The same editorial team that writes the articles ranking #1 for "best aesthetic clinic Singapore" writes about your clinic. That authority transfers directly to your brand and your website.
Four content pillars across a 6 or 12-month campaign. Each one intercepts a different moment in the patient journey — from first search to booking decision. All content permanently indexed, AEO-optimised, and Book & Go enabled.
Your clinic is featured inside existing high-traffic buying guides already receiving organic patient traffic — the fastest possible route to visibility. AEO-primed for Gemini & ChatGPT so your clinic name appears when patients ask AI for recommendations.
What this looks like: Your treatments, your USPs, your Insider Rating, and your Book & Go link featured inside guides like:
500+ treatment articles to choose from: beautyinsider.sg/category/aesthetics →
A standalone deep-dive written exclusively about your clinic — a treatment comparison, patient education piece, or clinic spotlight. E-E-A-T compliant, AI-cited, and permanently on Google driving bookings long after publication.
Examples of what this format produces:
beautyinsider.sg — EMFace Treatment SG →An editorial interview crafted by senior Beauty Insider journalists — not a press release, a genuine conversation that patients trust. Positions your doctor as Singapore's leading voice in their specialty. Google's YMYL algorithms reward this level of E-E-A-T for medical content.
Live examples of this format:
beautyinsider.sg — Dr Janna, Nassim Plastic Surgery →Short-form (30–60s) treatment walkthroughs and FAQ videos for Reels and TikTok — embedded into your BI feature and amplified across the Beauty Insider network. Long-form (3–5 min) clinic walkthrough for YouTube, your website, and the BI article. All footage is yours to use everywhere, forever — no licensing.
Live video examples on Beauty Insider SG:
beautyinsider.sg — NUU Aesthetics: Hollywood Spectra Laser →Every piece is permanent and compounds. The roadmap below shows a 6-month structure — a 12-month programme doubles the content volume and search authority, with the long-form video added in the extended plan.
| Month | Deliverables | Patient Moment Captured |
|---|---|---|
| Month 1 Onboarding |
Strategy & brief Special Report #1 live EDM Blast #1 Doctor Interview published | Awareness — patients discover your clinic inside a buying guide they were already reading |
| Month 2 | Special Report #2 live Exclusive Article #1 EDM Blast #2 6× Instagram Stories | Consideration — patients comparing your treatments against competitors |
| Month 3 | Special Report #3 live Exclusive Article #2 Short-Form Video ×2 EDM Blast #3 | Intent — patients researching your clinic specifically, ready to enquire |
| Month 4 | Special Report #4 live Exclusive Article #3 Long-Form Video EDM Blast #4 | Decision — clinic feature drives direct consultation enquiries |
| Month 5 | Special Report #5 live Seasonal Feature Short-Form Video ×2 EDM Blast #5 | Peak — festive skin prep & year-end treatment surge captured |
| Month 6 | Performance report ROI data All 9 pieces compounding Year 2 plan | Compounding — all SRs + articles still ranking and sending patients, every month |
Three plans — 6 months or 12 months. All prices in SGD. Every plan includes permanently indexed content and 1 EDM blast per Special Report to 18,000+ subscribers via Meta. We recommend the 12-month plan: content compounds, and the long-form video is included.
Guaranteed impressions via Meta: 4.5M
Guaranteed impressions via Meta: 7.5M
Guaranteed impressions via Meta: 12M+
| Deliverable | À La Carte SGD | Option 1 · SGD 18K 6 months |
Option 2 · SGD 24K 6 months |
Option 3 · SGD 42K ⭐ 12 months |
|---|---|---|---|---|
| Special Reports (1.5M impressions via Meta each) | SGD 2,200 each | 3 ✓ | 5 ✓ | 8 ✓ |
| Exclusive Feature Articles (100K+ reach) | SGD 2,200 each | 2 ✓ | 3 ✓ | 5 ✓ |
| Doctor / Founder Interview | SGD 2,200 | 1 ✓ | 1 ✓ | 1 ✓ |
| Short-Form Videos (Reels/TikTok, whitelabel) | SGD 2,000 each | — | — | 3 ✓ |
| Long-Form Clinic Video (3–5 min) | SGD 3,500 | — | — | 1 ✓ |
| EDM Blasts (1 per SR · 18K+ subs) | Included per SR | 3 ✓ | 5 ✓ | 8 ✓ |
| Instagram Stories via Meta (3 per SR) | Included | 9 ✓ | 15+ ✓ | 24+ ✓ |
| Book & Go Integration · AEO Priming | Included | All ✓ | All ✓ | All ✓ |
| Guaranteed Impressions via Meta | 4.5M | 7.5M | 12M+ | |
| À La Carte Total Value | ~SGD 26,000 | ~SGD 34,000 | ~SGD 68,000 | |
| Your Bundled Investment | SGD 18,000 | SGD 24,000 | SGD 42,000 ⭐ |
The award-winning team behind Beauty Insider's #1 search dominance — now deployed directly on your clinic website. A 12-month programme transforming your site into Singapore's most trusted and findable aesthetic destination.
Mapletree Media is the parent company behind Beauty Insider Singapore and Beauty Insider Malaysia — the #1 aesthetic editorial authority in both markets. We have been making medical and aesthetic brands digitally dominant since 2006. We are not a generalist SEO agency. We are the editorial team that already owns the search category your patients use — and we bring that same authority to your website. When Mapletree Media optimises your site, your pages benefit from the same credibility that Gemini and ChatGPT already cite. No other agency in Singapore can offer this unfair advantage.
Most clinic websites in Singapore share the same five critical gaps. These gaps cost you consultations every single day.
Treatment pages describe the machine, not the outcome. No patient-language, no local intent, no conversion hook.
No question-based headers. When patients ask ChatGPT or Gemini, your clinic doesn't appear.
Years of training, fellowships, and patient outcomes hidden in dense text. Google's YMYL trust signals are absent.
"Botox Orchard", "laser skin Buona Vista", "[treatment] [district] Singapore" — zero content capturing nearby patients.
Google can't classify the site as a medical practice. No rich results, no structured data, no AI knowledge graph.
Outcome-focused, medically literate copy for every treatment page. Written for the patient, structured for Google.
"Is [treatment] safe?" "How many sessions?" "What's the downtime?" — wins Featured Answer positions on all AI platforms.
Credentials, training, philosophy, testimonials — structured to satisfy Google's highest YMYL medical trust standards.
Every neighbourhood and district your patients search from — mapped to dedicated page sections and metadata.
MedicalClinic schema, Physician markup, Core Web Vitals, mobile optimisation — complete technical foundation.
Full rewrite of all core treatment pages — MOH-compliant, patient-outcome language, AEO headers, E-E-A-T structure throughout.
Deep competitor gap analysis, treatment-specific search intent mapping, hyper-local keyword targeting by district.
Question-based headers, Featured Answer schema — your clinic cited by Gemini, ChatGPT, and Perplexity for treatment queries.
Long-form, E-E-A-T blog articles published monthly on your site — building domain authority and capturing new patient searches.
Core Web Vitals, MedicalClinic schema, mobile optimisation, URL structure, meta titles and internal linking — fully implemented.
Rankings, organic traffic, CTR, AEO citation tracking — a clear ROI dashboard every month.
Two commitment lengths. Same full scope of work. The 12-month programme is the better value — SEO compounds with time; the longer you run it, the stronger your authority becomes.
Commit to the full Beauty Insider editorial programme (Part A) and the Mapletree Media 12-month SEO programme (Part B) together — and we reward that with SGD 15,000 in complimentary Beauty Insider advertising credits, yours to deploy on additional content over the next 12 months.
On committing to both Part A and Part B, you receive SGD 15,000 in free Beauty Insider Singapore advertising credits. Deploy them as additional Special Reports, Exclusive Articles, video features, or EDM blasts — extending your editorial presence at zero cost. Valid 12 months from programme start.
All prices in SGD. Monthly payment structure available. Contact us to discuss bespoke arrangements.
Tracked against the metrics that matter — traffic, rankings, leads. Verified, not estimated. Every clinic below started where you are now.
From 400 to 1,000+ monthly visitors and 160 new leads in 90 days. Ultraformer III and Cellulite Reduction now rank Page 1. Brand appears in Google AI Overviews for key aesthetic queries. 67,300 impressions and 1,180 clicks in the first 3 months.
3,500 to 5,500 monthly organic visitors — Authority Score 21 in 3 months. 502,000 impressions and 13,500 clicks. Organic keywords +13.8%. Dominant position established in Singapore's competitive skincare market.
Average ranking position improved from 30.9 to 16 — nearly halved in 12 months. Organic clicks grew 29% against the prior 6 months. Impressions rose 25% to 722K in the latter half alone.
A long-standing partnership spanning editorial features on Beauty Insider and ongoing support for their website and digital presence. Chester Wan, AVP Marketing at IDS, has recommended Mapletree Media for over a decade — a relationship built on trust, consistency, and a shared understanding of the aesthetic patient.
Content published this month starts indexing this month. Your competitors are building authority right now. Let's talk.